Amazon official launch April 29. Join our launch team!
Grow a Business that Fuels Your Life, Not Consumes it.
Impossible Freedom™ is when you feel fully lit up in business and life — and drive more financial growth at the same time.
And yet, most founders and CEOs don't realize this kind of freedom because their current way of leading can't create it.
This is why we wrote our book Impossible Freedom.
Rooted in our lived experience and shaped by over three decades of working with ambitious founders and CEOs, it offers a clear, proven path to more time, more energy, and more joy while achieving new levels of financial growth.
It’s the book we wish we’d had when our own success began to cost more than it should.
Will You Help Us Spread the Word?
Join the Impossible Freedom™ launch team
There are women founders and CEOs running remarkable businesses while burning out behind the scenes, believing the high personal cost is simply the price of success. It isn't. And Impossible Freedom proves It.
Success and freedom can coexist. No tradeoffs required.
But a book can only change lives if it gets into the right hands. That's where you come in.
All we ask is this - On April 29th grab your copy of the book and share the launch news with your network.
As an official Launch Team member, you'll receive:
✓ A behind-the-scenes look at what it took to write this book
✓ Ready-to-use sharing copy and graphics on April 29 launch day
✓ Access to our April 29 virtual book launch event to celebrate with us
✓ Early access to the book’s companion journal
And our deepest gratitude!
Success Without Freedom Isn't Really Success.
What if the belief that business growth requires self-sacrifice is keeping you trapped?
Your business is impressive. You’re hitting goals, growing revenue, and checking the boxes. But your business is consuming your life. The personal cost is too high. You’re in the Middle Zone—the plateau of success without freedom.
You didn’t get into business to end up here. Impossible Freedom™ is the proven path out.
Drawing on over three decades coaching powerhouse leaders, Nadine and Derek Nicholson reveal their Impossible Freedom Equation — a transformative framework to reclaim your time, unite your team, and drive financial growth while living a deeply fulfilling life.
You’ll discover how to . . .
Master your time so you’re feeling fully lit up in both business and life — not just surviving your success.
Build a United Team that drives your vision forward and frees you to lead strategically, not reactively.
Access your inner Wild Wisdom to make Brave Decisions and have Courageous Conversations rooted in self-trust.
Defy the “can’ts” keeping you stuck and step into the life you dream about.
Read stories from seven- to nine-figure founders and CEOs who’ve broken free using practical tools you can adopt immediately.
If you look successful on the outside but feel trapped on the inside, this book is for you.
Your Impossible Freedom™ isn’t someday. It’s now.
Meet Your Guides to Impossible Freedom™
Nadine Nicholson and Derek Nicholson are the founders of Ascend Leadership Co. and executive leadership coaches to powerhouse women founders and CEOs leading seven- to nine-figure businesses.
Nadine is the Time Architect — fiercely direct, deeply intuitive, and unwavering in her commitment to helping leaders own their time, power, and vision without apology. She has a rare gift for seeing the truth leaders sense but have never fully named, and for guiding them toward the brave decisions that change everything.
Derek is the Team Architect — steady, analytical, and deeply committed to creating the conditions for sustainable transformation. His approach is grounded in trust, clarity, and the kind of real-talk strategy that turns a struggling team into one that moves mountains.
Together, they bring over three decades of leadership expertise and a partnership — in business and in life — that embodies everything this book teaches.
Praise for Impossible Freedom™
-
“This is the conversation many women have quietly been waiting to hear out loud. We’ve built remarkable companies, yet too often at the expense of ourselves—and that was never the real goal. When leadership becomes aligned and supported, success stops feeling heavy and finally starts working for your life.”
Betty Hines, Founder & CEO Women Elevating Women LLC; Chair, Women Presidents Organization (WPO) Platinum III; WPO Global Board of Directors
-
“Impossible Freedom gives language and relief to women who have built extraordinary businesses while quietly burning themselves out. It dismantles the false belief that growth requires self-sacrifice and shows what becomes possible when success and personal well-being are designed to coexist. If you look successful on the outside but feel trapped on the inside, this book is for you.”
Shea H Murtaugh, CEO, Hoffmann Murtaugh, an integrated marketing agency
-
“After building, scaling, and exiting companies, I found myself asking a deeper question: What kind of freedom do I want now? And who am I beyond what I’ve built? This book helped me shape my next chapter with intention rather than blind ambition and with a deeper sense of worth beyond output.”
Coco Sellman, 5x Founder, CEO, Impact Investor
-
“A profitable business that leaves you perpetually exhausted and misaligned with your own life is no one’s vision of true success. Impossible Freedom provides powerful tools that shift emphasis from daily reactive crises to value-aligned productivity, allowing business owners the mindset to leverage their teams and time for a life they will embrace.”
Scott Armstrong, Owner, Mind Switching Training Inc.
-
“Impossible Freedom clearly put words to the pressure, ambition, and quiet exhaustion so many leaders carry. Nadine and Derek blend honesty, compassion, and real strategy to show that it’s completely possible to grow a thriving business without sacrificing yourself in the process. I recommend this book for every striving business owner as the roadmap to realizing that freedom isn’t a someday goal—it’s something we can choose and build right now.”
Lynda Bishop, National Association of Women Business Owners (NAWBO)
Institute for Entrepreneurial Development -
“In Impossible Freedom, Nadine and Derek name a reality many high-achieving women leaders quietly experience, the “Middle Zone of Success,” where the business is thriving, but the personal cost is too high. They challenge the long-held belief that sacrifice is simply the price of success and, instead, offer a practical, grounded roadmap for aligning your time, strengthening your team, and making braver leadership decisions rooted in self-trust. This is a powerful guide for CEOs ready to grow their companies without sacrificing their energy, presence, or joy, and redefine success on their own terms.”
Allison Tabor, CPC, Women Presidents Organization (WPO) facilitator, author of Work Your Assets Off®: Stop Working So Hard in Business and In Life
-
“This book does something incredibly rare. It paves the pathway for entrepreneurs to finally accomplish something few ever achieve, the ultimate entrepreneurial dream, a true freedom-based lifestyle. If you’re an entrepreneur who started your business for freedom (the real kind), this book will change the trajectory of your professional pursuits moving forward—and maybe your family life, your financial life, and your spiritual life, too.”
Julie Cabezas, Founder, Self Made
-
“One of the hardest (and most powerful) things in life is seeing beyond our familiar “can’ts” and finding new possibilities we’ve been conditioned to overlook. Too many of us never find the right challengers who can help us do this. This book can be your challenger. Nadine and Derek don’t just expand your sense of what’s possible, they guide you toward the brave, necessary action to create it.”
Lisa Haggis, Founder, Realize Your Brand
-
“This book shares hard-won truths from real life, not theory. Impossible Freedom names what so many leaders feel but rarely say out loud. It offers a wise, honest, and immediately useful roadmap to reclaim your time, your energy, and your life so you have true success. Impossible Freedom shows how Nadine and Derek forged these strategies in their day-to-day life in their partnership, their family, and their business. They’re the real deal and so is this book.”
Tracey Trottenberg-Kansas and George P. Kansas, Language and Leadership Mentors, Co-Founders of Amazing International, Inc.